Final Video

Shonttelle - The One Music

Final Ideas

As a group my partner and I were discussing what our final ideas would be for the video and we had come to a conclusion that it will be similar to the video below this video is 'Beyonce - 1+1'. It will consist of similar shots and angles throughout, I also believe that the genre of both videos will be very similar when compared with each other. As you will see when comparing both videos, both genres are similar as well as the camera shots. 

Mood Board

This is a mood board, it repesents all the emotions that occur during the video. The video will be uploaded in few weeks time after it has been edited.

Technical Analysis

Beyoncé - 1+1

Shontelle said that Beyonce is on of her biggest inspirations and is the reason of what she does now, and I can also say from filming this video myself that our music video is very similar to the video which I have just uploaded. Repeatedly throughout the video there is a constant focus on Beyonce from beginning right up to the end. This is similar to our own video where after all the editing there is also a constant focus on Shontelle throughout the video this is just one of the few similarities between our own music video and the video of Beyonce below.  

These 2 shots which I have just captured are from the video which I uploaded above and also from our own music video. The reason for uploading them is because they're similar shots from the music video above and from our own video which we created. As well as constant repetition of focus on the performer throughout the video, there are also similar shots from both videos as you can see below.

There is also similarities between these next 2 shots below which I have captured. As you can see even the positioning of both females from each video can also be compared  in a similar way. Even though the effects from each video are not the same there is also a constant effect throughout both videos which is another similarity. 

To conclude this part I can also say that both genres from the videos are the same. Both beats are similar with each other, which causes both Beyonce and Shontelle to carry out similar actions from start right up to the end of the videos. Also the beat from each videos are at the same pace as each other which again forces both Beyonce and Shontelle to carry out the same body movement and the same pace from start to finish. Below is our music video so that both videos can be compared for similarites.  

Digi-Pack Front Cover (1st Draft)

This was my first idea for the front cover of my digi-pack. If you listen to the song you will see that both the song and my digi-pack go together. The reason for the feet at the front is because in the chorus of the song it says "Stomp your feet lets get down". I thought it would be a good idea to represent it this way. 

   

Initial Ideas

This video was our original song that we were going to use for our video. Our first ideas that we manage to create together were having a club theme. But then we all agreed that wasn't going to work out, so we decided to keep the song but change the idea.

We then decided to have a repeated theme going throughout video, but changing something in every cut. For example having the same shot through the whole video but changing something every time it cuts and starts again. We got this idea from the video below. 

  

Auteur Theory

Colin Tilley

Colin Tilley was born June 27, 1988 in Berkeley, California and is an award winning music video director for Riveting Entertainment. He has written and directed music videos for famous artists such as Chris Brown, Justin Bieber, 50 Cent, Lil Wayne, U.K. rapper Chipmunk among others; but he is most recognizable and frequent collaborator is Chris Brown. These two have worked on 10 videos together within the last two years including every Chris Brown's single from his gold-certified album F.A.M.E. except for "Beautiful People". Colin Tilley has won several awards including video of the year at the 2011 BET Awards for Chris Brown's "Look at Me Now" video and Best Male video at the 2011 MTV Video Music Awards for Justin Bieber "You Smile". He was nominated for three videos at the 2011 MTV Video Music Awards including best male video, best best hip hop video, and best collaboration video. The two videos that he received awards for are below; 

Chris Brown - Look At Me Now Ft. Lil Wayne, Busta Rhymes

Justin Bieber - You Smile

Video Analysing

The video that I have uploaded below was directed by Colin Tilley, the song was done by Chipmunk featuring Chris Brown and is called Champion. The video contains a wide range of different shots such as Long Shots, Close Ups, Track Shot and even many more. When watching the video you see with the different shots which gives the audience a sense that they're both on the run, but we don't know what from. This is shown when the helicopter is caught in one shot  above their heads, also when there is close up shot of Chris Brown in the tunnel this shows that he is hiding from something. Also during the video you notice that the background was edited and it changes form sepia, to colour, and then to black and white. This is done continuously throughout the video, and it conotates the emotions of the two artists while they're performing but at the same time it gives a cinematic feeling while watching it. 

Chipmunk - Champion Ft. Chris Brown